Cosmetic surgery a multi-million dollar business in Thailand - Part 2
Nose and eyelid surgery is the most popular among teenagers. Supot said 500 teenagers aged over 18 had visited hospital every month to undergo nose surgery and about 450 patients had undergone eyelid surgery.
Not only the number of domestic patients had increased during the past few years, the number of foreign patients had increased as well.
According to the hospital's records, the number of foreign patients had increased from 25,611 cases in 2008 to 34,440 cases in 2010.
They are from many parts of the world such as US, Canada, Mexico, the UK, Germany, France, Netherlands, Italy, Russia, Ukraine, China, Japan, Korea, Taiwan, United Arab Emirates, Iran, Saudi Arabia, Israel, Cambodia, Laos, Myanmar, Vietnam, Singapore, Bangladesh, India, and Pakistan.
"For Western customers, many underwent nose and breast reduction surgery, and mid-facial lift," Supot said.
Yanhee Polyclinic was opened in 1984 in a 2-block 4-storey building near the Rama 6 Bridge in Bangkok to provide medical services including weight control, general medicine, surgery, obstetrics and gynaecology, paediatrics, intensive care, and dialysis.
Following the rise in patients, Yanhee had opened a 10-storey, 40- bed capacity hospital building on ten rai which became the Yanhee International Hospital in 1997.
Now the hospital has opened 36 treatment centres to provide general medicine and a wide range of cosmetic and plastic surgery services such as breast augmentation, facelift, tummy-tuck, liposuction, botox injection, dental whitening, facial treatment, and hair transplant.
The hospital recently opened a vaginal repair centre to restore the anatomic arrangement of structures surrounding the vaginal wall. This centre had attracted a lot of attention from customers aged between 18 and 60. At least five patients aged over 40 undergo vaginal repair surgery per day.
Supot expects the hospital will earn Bt3 million a month as revenue from this centre.
"We want to be an aesthetic institute which provides a one-stop shop for beauty," he said.
To prepare for the Asean Economic Community in 2015, Yanhee has invested over Bt1 billion to build two new buildings and purchase new medical devices.
The hospital has planned to increase its full-time surgeons from 130 to 150 and increase the part-time surgeons from 120 to 125.
It will increase the number of professional nurses from 500 to 700 and import nurses from the Philippines to work as assistants as they can communicate well in English with foreign patients.
Apart from Yanhee International Hospital, the Wuttisak Clinic group also plans to join in the competition by increasing its skincare clinics in local and foreign markets.
The company now has 109 skincare clinics across the country with more planned. The company will also expand into Laos, Cambodia, Vietnam, Myanmar, Malaysia and Indonesia.
At least 20 skincare clinics are marked for Vietnam next year, with four clinics located in Cambodia and four more to be set up in Laos, he added.
"We know everyone wants to be more beautiful so we'll change the public perception of beauty. We'll help people think [it's] doctors who make them more beautiful and not a cosmetic product," Wuttisak Clinic's chief executive officer Nakorn Kornherun said.
Because of the rising demand in skincare treatment, the company has employed 200 general physicians to provide for customers nationwide and send others to work in neighbouring countries.
The company has invested in building its brand in the region to win over their local markets. It has spent Bt600,000 to Bt700,000 a month to rent the most famous building in Vietnam located near the Louis Vuitton shop, and about Bt80 million to renovate the building.
" We want to be the number-one player of this business in this region. It would waste our time, if we could not be the number one," he added.
Nose and eyelid surgery is the most popular among teenagers. Supot said 500 teenagers aged over 18 had visited hospital every month to undergo nose surgery and about 450 patients had undergone eyelid surgery.
Not only the number of domestic patients had increased during the past few years, the number of foreign patients had increased as well.
They are from many parts of the world such as US, Canada, Mexico, the UK, Germany, France, Netherlands, Italy, Russia, Ukraine, China, Japan, Korea, Taiwan, United Arab Emirates, Iran, Saudi Arabia, Israel, Cambodia, Laos, Myanmar, Vietnam, Singapore, Bangladesh, India, and Pakistan.
"For Western customers, many underwent nose and breast reduction surgery, and mid-facial lift," Supot said.
Yanhee Polyclinic was opened in 1984 in a 2-block 4-storey building near the Rama 6 Bridge in Bangkok to provide medical services including weight control, general medicine, surgery, obstetrics and gynaecology, paediatrics, intensive care, and dialysis.
Following the rise in patients, Yanhee had opened a 10-storey, 40- bed capacity hospital building on ten rai which became the Yanhee International Hospital in 1997.
Now the hospital has opened 36 treatment centres to provide general medicine and a wide range of cosmetic and plastic surgery services such as breast augmentation, facelift, tummy-tuck, liposuction, botox injection, dental whitening, facial treatment, and hair transplant.
The hospital recently opened a vaginal repair centre to restore the anatomic arrangement of structures surrounding the vaginal wall. This centre had attracted a lot of attention from customers aged between 18 and 60. At least five patients aged over 40 undergo vaginal repair surgery per day.
Supot expects the hospital will earn Bt3 million a month as revenue from this centre.
"We want to be an aesthetic institute which provides a one-stop shop for beauty," he said.
The hospital has planned to increase its full-time surgeons from 130 to 150 and increase the part-time surgeons from 120 to 125.
It will increase the number of professional nurses from 500 to 700 and import nurses from the Philippines to work as assistants as they can communicate well in English with foreign patients.
Apart from Yanhee International Hospital, the Wuttisak Clinic group also plans to join in the competition by increasing its skincare clinics in local and foreign markets.
The company now has 109 skincare clinics across the country with more planned. The company will also expand into Laos, Cambodia, Vietnam, Myanmar, Malaysia and Indonesia.
At least 20 skincare clinics are marked for Vietnam next year, with four clinics located in Cambodia and four more to be set up in Laos, he added.
"We know everyone wants to be more beautiful so we'll change the public perception of beauty. We'll help people think [it's] doctors who make them more beautiful and not a cosmetic product," Wuttisak Clinic's chief executive officer Nakorn Kornherun said.
Because of the rising demand in skincare treatment, the company has employed 200 general physicians to provide for customers nationwide and send others to work in neighbouring countries.
The company has invested in building its brand in the region to win over their local markets. It has spent Bt600,000 to Bt700,000 a month to rent the most famous building in Vietnam located near the Louis Vuitton shop, and about Bt80 million to renovate the building.
" We want to be the number-one player of this business in this region. It would waste our time, if we could not be the number one," he added.